Additional Resources

COVID-19 Resources


These resources are meant to assist you in continuing your outreach to your supporters and potential donors and provide additional ideas as to how you can make the most of your fundraising efforts and continue to make an impact on your community.


Sample Communication

Now, more than ever, our region's nonprofit community needs your support.

Being a part of {Org Name] transforms people and organizations through meaningful relationships and partnerships. Join our vibrant culture of giving and maximize your potential impact from __ to __ on [Month, Day, Year]. Our organization will be raising $____ for _____ in this time of increased need and uncertainty. (Share your story, your goal, why you need their help)

Here are some examples - customize with what fits for your organization:

  • Because of the current crisis, our organization has cancelled fundraising events and programs that generate revenue. 
  • Classrooms and theaters are dark, and programs are cancelled in adherence of social distancing guidelines.
  • Our nonprofit is depleting our reserves to purchase emergency food and supplies for our constituents.

Here’s how you can help us (while social distancing):

  • Donate [link to your profile in The Giving Partner] from __ to __ on [Month, Day, Year]. Please know a donation of any size will make a big difference!
  • Spread the word by texting a friend, forwarding this email, and posting on Facebook, Twitter, and Instagram using the hashtags.
  • Any other ways you may be celebrating the day

Thank you for all you do to give back to the community we love.


Sample Posts

Facebook

  • Join your neighbors in giving back to the community we love. From __ to __ on [Month, Day, Year].  Give to _______’s [insert your Campaign Name]. With a single donation, you have the chance to make a big difference in our community. #BeTheOne [Link to your profile page]
  • During the COVID-19 response, local nonprofits need your help more than ever. Donate today to support our nonprofit organization so we can help keep the community safe and healthy. [Link to your profile page]
  • #BeTheOne and join us in celebrating [insert your Campaign Name] from __ to __ on [Month, Day, Year]. We may be social distancing, but we can still come together as a community to support our community. Help us continue to serve the community we love by donating to our campaign at [link to your profile page].
  • All hands on deck! Join our generous donors during [insert your Campaign Name] to help our community through this crisis. #WeAreOne [Link to your profile page]
  • In these uncertain times, community is more important than ever before. Give back from __ to __ on [Month, Day, Year]. to help us and other nonprofit organizations working to ensure the safety and well-being of our community's residents. #WeAreOne [Link to your profile page]

Twitter

  • Join your neighbors in giving back to the community we love. From __ to __ on [Month, Day, Year].  Give to _______’s [insert your Campaign Name]. With a single donation, you have the chance to make a big difference in our community. #BeTheOne [Link to your profile page]
  • During the COVID-19 response, local nonprofits need your help more than ever. Donate today to support our nonprofit organization so we can help keep the community safe and healthy. [Link to your profile page]
  • #BeTheOne and join us in celebrating [insert your Campaign Name] from __ to __ on [Month, Day, Year]. We may be social distancing, but we can still come together as a community to support our community. Help us continue to serve the community we love by donating to our campaign at [link to your profile page].
  • All hands on deck! Join our generous donors during [insert your Campaign Name] to help our community through this crisis. #WeAreOne [Link to your profile page]
  • In these uncertain times, community is more important than ever before. Give back from __ to __ on [Month, Day, Year]. to help us and other nonprofit organizations working to ensure the safety and well-being of our community's residents. #WeAreOne [Link to your profile page]

Keep the Momentum Going Online

Here are some ways you can keep the FUNdraising going while remote:

  • Engage with your supporters via a Facebook Poll or Instagram Poll
  • Print out your own [Campaign Graphic] and encourage your supporters to take selfies, share on social media, and tag your nonprofit
  • Have staff or volunteers do a social media takeover to share a day in the life of your nonprofit
  • Consider a safe dare or challenge to engage your followers. For example, if you reach 50 donors, your ED will get a pie in the face or dye their hair a fun color!
  • Go Live on Facebook or Instagram to engage with supporters in lieu of an in-person event
  • Host an AMA (Ask Me Anything) on Facebook Live or Instagram Live to engage with supporters
  • Make sure to let your supporters know in advance when you're going live so they know when to tune in!

Social Media Tips

While being sensitive to our current environment, do not shy away from posting photos showing members of your community, even if the photos are from before social distancing practices were adopted. 

If you’re concerned about using group photos during the COVID-19 response, add language such as “photo from a January event” or “throwback” to signal that the photos are not current.

Not all posts this April need to mention the COVID-19 pandemic. Intersperse messages acknowledging the pandemic with more typical messages to maintain a well-rounded social media presence.

Post content that is fun and demonstrates your organization’s personality. The COVID-19 pandemic contributes to a more somber and apprehensive environment. You can provide hope and show the good in our community by showing what you do and why it’s important.

Social media engagement is now more important than ever. Connect with your followers and other organizations in our region by liking and commenting on posts, interacting with story posts, and sharing posts from people who are talking about your organization and promoting your mission.

With many people at home and spending more time online, there is a great opportunity to reach people through social media. Post relevant and creative content on a regular basis to keep your followers up to date on your organization’s response to the crisis.


Strategies for an Impactful Campaign during COVID-19 Webinar

Now more than ever, it's vital to be able to connect with your supporters amidst these rapid changes and continue providing necessary services to your community. Topics in this webinar include how you can leverage social media, utilize fundraising tools, and continue to engage your community at this crucial time. Watch the recording below!

Watch Recording | View Slides

Resources