Nonprofit Organization

Resource Guide

For Engaging Peer-to-Peer Fundraisers

(For The Giving Partner)

Watch our Peer-to-Peer Training Video


What is a Peer-to-Peer Fundraiser?

A Peer-to-Peer (P2P) Fundraiser (or Champion - the terms are use interchangeably throughout The Giving Partner and by GiveGab) is a supporter who rallies around your nonprofit organization/cause to fundraise on your behalf. These supporters create their own fundraising page in The Giving Partner as a spin off of your main profile in The Giving Partner. Your P2P fundraisers will share that page with their network to expand the reach of your organization/cause and bring in new donors. These individuals are passionate about the work you do, and use their voice to make a difference!


Who are Your Potential Fundraisers?

Even if your board members aren’t required to make a contribution to serve your cause, they should never turn down an opportunity to support your mission and fundraise on your behalf. Acting as a P2P fundraiser, your board members can rally around your mission and collect donations as an ambassador and ally for your cause.
Your volunteers regularly dedicate their time to your organization. These supporters are tightly associated with your work and have a passion for your cause. Encourage your volunteers to get involved at a higher level by fundraising on your behalf.
Your dedicated supporters are those who have been there for your organization through it all! Their dedication to your cause is what makes them perfect fundraisers for your organization/campaign in The Giving Partner.
Donors who have already contributed to your organization are a key group to consider when recruiting your fundraisers. Your lower capacity donors may not have the resources to give as much as they would like, but their involvement doesn’t have to be limited to monetary contributions.
Major donors obviously have a great passion for your work! If they want to go beyond making substantial monetary gifts to your organization, you can also encourage them to reach out to their own social circles.
Your staff is deeply connected to your organization, as they devote themselves to furthering your mission everyday. Capitalize on their dedication to your cause by enlisting them as fundraisers!
Your friends and family know how important your work is and want to see you succeed. Ask your personal network to help you and your organization by getting involved as a P2P fundraiser. They may not be personally connected to your organization, but they are to you, so they’ll be more than willing to raise money on your behalf!

How Does it Work?

Step 1: Go to your Dashboard in The Giving Partner

Step 2: Add Peer-to-Peer Fundraisers to your Dashboard in The Giving Partner

  • Once you log in, click on the "The Giving Partner" tab on the far left of your dashboard
  • From your admin dashboard in The Giving Partner, go to the "Profile Setup" tab and expand the fifth section that says "Add Fundraisers" to recruit P2P Fundraisers for your organization.
  • Click the "Add Fundraisers" button to start inviting them
  • You can invite multiple people at once by clicking the "+ New Fundraiser" button. You also have the option upload a list of supporters via the "Upload Fundraisers" button.
  • Once you've added all of your fundraisers, click the "Next: Compose Your Message" button

Step 3: Compose Your Message & Send Your Invitation

  • After clicking the "Next: Compose Your Message" button you'll be prompted to compose a custom message that your P2P fundraisers will receive in their invitation email. You can customize the email subject and message before sending it off to your supporters.
  • Once your message is ready to send click the "Send" button. The invitation email will be sent to your fundraisers from GiveGab (email: notifications@givegab.com)

The invitation email will include:

  • The link to their fundraising dashboard (where they will customize their own individual fundraising page)
  • The custom URL for their fundraising page in The Giving Partner (so they can easily begin sharing their fundraising page with their network!)
  • A link to the Peer-to-Peer Fundraiser Toolkit and support articles (for instructions, tips and tricks)
  • After clicking the "Send" button you'll be able to view and manage your fundraisers from the "Add Fundraisers" tab of your Dashboard in The Giving Partner.
  • You may click the “Message All” button to send a message to all current Fundraisers.

Step 4: Allow Peer-to-Peer Fundraisers to sign-up without an invitation from you

  • Your supporters can also start fundraising without being recruited by clicking the “Fundraise” button on your profile in The Giving Partner. Those fundraisers will be provided a link to their new custom fundraising page and directed to the Peer-to-Peer Fundraiser Toolkit (for The Giving Partner) to begin customizing their page and reaching out to their network immediately! 



  • If your organization prefers not to allow Fundraisers to sign up on their own, you may de-select the box "Allow Fundraisers to Sign up" (located under the "Add Fundraiser" section in your admin dashboard for The Giving Partner). De-selecting this box will remove the "Fundraise" button from your profile in The Giving Partner.  . 



Step 5: Follow up, support and thank your Peer-to-Peer Fundraisers 

Treat your Peer-to-Peer Fundraisers like major donors. Fundraising for your organization is a higher level of participation that warrants stewardship before, during and after they are a Fundraiser for your organization. Consider the following: 

  • Share the Peer-to-Peer Fundraiser Toolkit (for The Giving Partner): This toolkit helps your supporters and potential Fundraisers/Champions for The Giving Partner learn about the features they can utilize to create their fundraiser page. This toolkit includes communication templates, fundraising strategies, and support articles and videos.
  • Host a Zoom meeting or other type of kickoff call: Get all of your Fundraisers on the same page with a kickoff event. Encourage Fundraisers to build their page in the kickoff gathering as they meet and share stories and tips with fellow Fundraisers.
  • Foster storytelling and capture stories: Most of your Fundraisers will have a special story or memory that makes their heart sing for your organization and the work you do. Motivate your Fundraisers to share their stories by asking them questions like: 
    • What do you wish everyone knew about this organization/cause?
    • What made you decide to make your first gift?
    • Why do you enjoy giving to or volunteering for our organization?
    • What is your favorite program or service our organization offers?



Resources

Toolkit & Templates for your Fundraising Champions (share these with your Fundraisers):

Support Articles for your organization:

Blog Posts:

Templates for your organization: