Nonprofit Organization
Peer-to-Peer Communication Templates
For Engaging Peer-to-Peer Fundraisers
(For The Giving Partner)
Your organization can utilize these templates to reach out to your current and potential Peer-to-Peer Fundraising Champions and motivate them to get started preparing for fundraising on your behalf. Just copy and paste the text below into your email platform (Outlook, Google Mail, etc.) and add some personal flair to make it your own!
1) Recruiting Your Organization's Dedicated Supporters
2) Encourage Social Media Engagement
3) Fundraising Kick-Off Party Reminder
5) Day-Before Promotional Message
1) Recruiting Your Organization's Dedicated Supporters
Subject: You're a/n [ORGANIZATION NAME] Champion!
Body:
Hi [NAME],
As one of our star supporters, I wanted to personally reach out and ask for your help as a Peer-to-Peer (P2P) Fundraiser for [ORGANIZATION]. On [DATE] our [Campaign Name] begins and we'd love for you to share your story with your friends and family as to why you support our organization as much as you do!
We'll be hosting an official P2P fundraising kick-off party for the campaign on [DATE/TIME] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can help you get your personal fundraising page set up too!
If you can make it, please RSVP here [LINK TO RSVP FORM] or simply respond to this email.
If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families.
If you're unable to participate as an official P2P fundraiser, we'd still love your help! You can spread the word about [CAMPAIGN NAME] on Facebook, Twitter,
and other social media outlets by linking to our campaign in The Giving Partner [LINK TO PROFILE] and including the hashtag [CAMPAIGN HASHTAG]!
If you have any questions or would like more information, please let me know!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
3) Fundraising Kick-Off Party Reminder
Subject: Fundraising kick-off party reminder
Body:
Hi [NAME],
This is just a quick reminder that we'll be hosting an official Fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make it, please RSVP here [LINK TO RSVP FORM] or just respond to this email.
If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!
If you have any questions or would like more information, please let me know.
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
4) Save-the-Date Reminder
Subject: Send out your save-the-date message for [CAMPAIGN NAME]
Body:
Hi [NAME],
We're counting down the days to [CAMPAIGN NAME] (just 2 weeks!). Now's the time to send out your first message to your friends and family, and your social media networks!
Send this email:
Subject: You're invited to [CAMPAIGN NAME] on [DATE]
Hi [NAME]!
On [DATE], [ORGANIZATION] is kicking off its [CAMPAIGN NAME]!
During this [DURATION OF CAMPAIGN], [ORGANIZATION] is raising funds to support/to grow their [PROGRAM/REACH/GOAL OF CAMPAIGN].
I'm personally fundraising for [ORGANIZATION] because...[REASON FUNDRAISER IS FUNDRAISING].
Get ready to give back! On [DATE], starting at [TIME], visit my personal fundraising page [FUNDRAISING LINK]. You will have [NUMBER OF HOURS/DAYS] to make your donation.
Post this message on Social Media:
Facebook: Save the date - [DATE]: I need YOUR help to make [CAMPAIGN NAME]a success for [ORGANIZATION] in just 2 weeks! Check out my personal fundraising page for [CAMPAIGN NAME] to learn more about how your contribution can make a difference: [PERSONAL FUNDRAISING LINK]
Twitter: [CAMPAIGN NAME] is [DATE], and I'm thrilled to be a part of it! [PERSONAL FUNDRAISING LINK]
Thank you so much for your dedication to our organization. We're looking forward to [CAMPAIGN NAME] and will keep you updated on anything that comes up!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
5) Day-Before Promotional Message
Subject: Tomorrow's the Big Day! [CAMPAIGN NAME]!
Body:
Hi [NAME],
Thank you for your support in spreading the word about our [CAMPAIGN NAME]! These past [X WEEKS] have been a whirlwind preparing for [CAMPAIGN NAME], and we sometimes forget to stop and think about what you've helped us accomplish. Your support of [ORGANIZATION] has made [PROGRAMS] possible, and we can never forget that!
Tomorrow will be a big day for us, and we want to share in that success with you. We look forward to even more [PROGRAMS/GOALS] we'll be able to accomplish after we reach our goal of [$XX and XX DONORS]!
Remember, we can't do this without you. Here are 3 easy things you can do tomorrow:
- Please consider making a contribution on [DATE] to your personal fundraising campaign.
- Share our important work with your friends and family on Facebook, Twitter, or other social channels using [YOUR HANDLE] and the hashtag [CAMPAIGN HASHTAG].
- Send an email sharing your enthusiasm for [ORGANIZATION] and [CAMPAIGN HASHTAG] to your friends, colleagues, and family members. We'd love if they would support us, but we also want everyone to support whatever inspires them.
If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families!
If you have any questions or would like more information, please let me know.
Thank you again for your support of [ORGANIZATION] - let's make history tomorrow!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
6) Day-of Promotional Message
Subject: Today's the Day! Put your Giving Shoes On!
Body:
Hi [NAME]!
Today's the day! [CAMPAIGN NAME] is here!
Make sure you follow us on Facebook [LINK TO FACEBOOK PROFILE] and Twitter [LINK TO TWITTER PROFILE] to keep up with all the action. You can also share our social media posts for a quick and easy boost to your own fundraising pages! Just makes sure you include your personal fundraising link.
Your personal networks are going to make a huge difference today. There are so many ways to spread the word:
- Text a Friend!
- Post on Facebook, Twitter, and Instagram using the hashtag [CAMPAIGN NAME].
- Send an email.
- Remember that you can also tell someone in person - that works too!
We'll keep you updated on everything going on so you can share any great news with your networks!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
7) Midway Status Update
Subject: You've helped us raise [$X]!
Body:
Hi [NAME],
After [HOURS, DAYS, MONTHS], we have some news to share!
You’ve helped us raise [$X] and reach [X] donors. This is phenomenal! We’re able to do [PROGRAM] with your contributions!
We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!
Thank you again for your support of [ORGANIZATION]
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
8) Final Hour Status Update
Subject: Just one more hour to support [ORGANIZATION] during [CAMPAIGN NAME]!
Body:
Hi [NAME],
It’s the final hour of our [CAMPAIGN NAME] for [ORGANIZATION]. In [Hours, Days, Months] we have raised [$X] with your help - and now we’re only [$ amount left to goal] until we reach our goal!
We are so thankful for the support of our community - but the giving isn’t over yet! Help us reach our goal of [$X] by sharing our campaign with your friends and family on social media one more time! Check out our Facebook page [LINK TO FACEBOOK PROFILE] to share our posts, and to help us reach our goal by sharing your own story.
Thank you again for your continued support of [ORGANIZATION] for the [CAMPAIGN NAME]!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
9) Post-Event Thank You
Subject: Thank you from [ORGANIZATION]
Body:
Hi [NAME],
Because of your generosity, [ORGANIZATION]
is about to do [X]. I’m so appreciative of your support of [PROGRAM] during the [CAMPAIGN NAME].
Thanks to your support, I look forward to announcing [what else you can do]. You are positively impacting the experience of [WHO/WHAT YOU SERVE]. Thank you!
We did it!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]
2) Encourage Social Media Engagement
Subject: Update your social media profiles with [ORGANIZATION NAME] and [CAMPAIGN NAME] graphics!
Body:
Hi [NAME],
We're just about eight weeks away from [DATE] and we're starting our soft promotion of our [CAMPAIGN NAME]. Attached are a profile picture and cover photo you can use to promote our organization and [CAMPAIGN NAME] on your own social media profiles.
Thank you for all your support over the past eight weeks! We're looking forward to everything else we can accomplish in the following eight!
[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]